Last month, Samsung announced its 98-inch 4K Neo QLED TV, the QN100B, for the South Korean market. Now, the company has showcased that TV at the ongoing CEDIA Expo 2022 event in Dallas, Texas, in the US. It is the company’s flagship 4K Neo QLED TV and offers unprecedented brightness levels for the best possible HDR experience.

The QN100B is a 98-inch Neo QLED TV with Mini-LED backlighting and up to 5,000 nits of peak brightness. The QN100B doesn’t have to depend on tone mapping since it has such high brightness levels. HDR content is mastered at 4,000 nits, so this TV would still have some room left for brightness. You can practically even use this TV outdoors.

Samsung says that the TV’s 14-bit panel can adjust its brightness in 16,384 steps, thanks to its Neo Quantum Processor+ chipset. It features HDR10, HDR10+ Adaptive, and HLG. The TV also lets you watch four different video streams simultaneously.

In terms of audio, this 19.9mm thin ultra-high-end TV has a 6.4.4-channel audio setup with up to 120W audio. It has six front-firing speakers, four up-firing speakers, and four woofers. Other audio features of the QN100B include Dolby Atmos, Object Sound Tracking+, and Q-Symphony.

Similar to other Samsung smart TVs, the QN100B runs the Tizen OS. It has access to all the music and video streaming apps, Bixby, Alexa, Samsung Health, Samsung TV Plus, and SmartThings. Samsung hasn’t announced a price tag for this TV yet for the American and European markets, but it costs KRW 45,000,000 (around $33,900) in South Korea.