Samsung is enriching its lifestyle TV portfolio in India with the addition of The Frame 2022 model. The company announced the TV for India today, and customers have a chance to win free Galaxy smartphones when they purchase the 2022 model of The Frame.

Samsung’s lifestyle TV designed to blend in with the environment is launching in India across Samsung offline stores, its online portal, and through Amazon and Flipkart. It’s available in five sizes, starting with the 43-inch model at the smallest end. The Frame is also offered with a 50, 55, 65, or 75-inch QLED panel.

Buy a lifestyle TV, get a free Galaxy phone

The 2022 Frame variant comes with a matte display finish that allows the smart TV to render realistic art pieces and blend in with its surroundings, similar to how a classical painting would. Customers can customize the looks of The Frame using different bezels that can snap onto the TV magnetically.

Customers buying the 2022 Frame from Samsung’s online store or a Samsung shop can benefit from up to 20% cashback. Furthermore, customers get a magnetic bezel worth INR 7,690 ($94) for free. The Frame customers purchasing the 75-inch model get a free Galaxy A32 worth INR 21,490 ($263), and whoever purchases the 65-inch The Frame gets the Galaxy A03 free of charge. If purchased separately, the phone costs INR 9,499 ($116).

The Frame (2022) buyers get a 3-year warranty on the TV and a 10-year no screen burn-in warranty for the QLED panel. Samsung’s Art Store offers more than 1,600 static art pieces for The Frame customers to display on their TVs, and Samsung India released a collection of Pattachitra tribal art for The Frame earlier this month. Needless to say, that no screen burn-in warranty will offer peace of mind to a lot of Frame customers.